Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Winning an Influencer Marketing Award is not all about partnering with a big blue-chip brand but demonstrating to judges within your entry, the success, smart execution, careful technology selection, creativity and innovation within a campaign. Having organised dozens of award ceremonies, with judges scoring and debating thousands of entries, we...
Linqia delivered a unique twist to a campaign to help Three Olives raise awareness of their new rosé vodka. Partnering with Arena, part of the Havas Media Group, Three Olives developed a new campaign around otherness and #voséallday. With a message of “Finding Otherness,” this campaign celebrated anomalies, peculiarities, and...
Whalar’s SVP of research and analytics, Ian Forrester, delivered a solo session that went down a storm at this year’s Influencer Marketing Show as he spoke about the groundbreaking work he has been carrying out at Whalar. Talking Influence’s Joele Forrester was lucky enough to catch him...
Tagger Media’s Dave Dickman moderated a panel discussion that tackled data privacy in the age of influencer marketing at this year’s Influencer Marketing Show. Tagger is an influencer marketing solution platform that allows brands, agencies, and media companies to maximise their influencer strategies throughout the planning, discovery, activation...
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a vanity metric that brands have been paying millions for. However, is being the new popular marketing channel on the block...
The US Federal Trade Commission (FTC) has released a new guide ‘Disclosures 101 for Social Media Influencers‘ which aims to inform influencers on how and when they should disclose their partnerships with brands to their followers to comply with the law. The guide includes pointers on when a disclosure is...
