Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Congratulations on winning the Best Family & Parenting Campaign, Most Effective Collaboration or Partnership award and the Grand Prix. What has changed for you since winning the three awards? Thank you! We’re delighted to have won three awards for our #BehindClosedDoors campaign. Since then we’ve gone from strength...
When Adam Mosseri, CEO of Instagram, announced back in April that Instagram will be testing hiding likes from the public eye in certain countries, the industry had plenty to say on the matter. Whilst the platform has already experimented with the new feature in seven countries including Canada and Japan,...
According to a new report by IZEA, the average cost per sponsored post on all platforms has risen dramatically over the past five years. On Instagram, the average cost for a sponsored post has risen 44% from 2018 to 2019 alone, whilst the 2019 YouTube videos command a premium of...
Congratulations on winning the Industry Choice of Technology or SaaS award. What has changed for you since winning the award? Thanks so much! We were all extremely excited to win, especially as it was the award voted for by people in the industry. We’re so grateful for everyone that...
This year, Instagram was testing a new feature, or, rather, an absence of one. Users from Canada started reporting like counters disappearing from their feed. Are we witnessing the beginning of a new, like-free era of social media? Will it be the end of all warfare and envy on Instagram?...
Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise of the conscious consumer, how this is changing users’ perceptions and how brands can effectively work with charities and authentic brand...
