Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
When it comes to influencer marketing, it can be as simple as answering the question: would you rather own the content vs just ‘renting’ the influencer’s audience? According to a survey by Linqia, 78% of professionals surveyed said that determining the ROI of an influencer marketing program is their...
Influencer marketing is continuing to gain popularity, and it is paying off for many brands. When people see that some of the individuals they follow on social media have links to particular products, they often want to give them a try.Using influencers to improve your marketing efforts makes sense,...
With record-breaking entry numbers for the Influencer Marketing Awards, this year’s judges will have a hard task whittling down the entries to determine the winners of the 28 awards up for grabs. It will be down to the judges to shortlist the best campaigns across the globe, which will...
Next year is only set to be even more exciting as this ever-evolving space continues to go from strength to strength. We asked industry experts to share their biggest predictions for 2020 and performance measurement, sophisticated data and authentic engagements will be on the rise. Owen Hancock, marketing director of...
This year has certainly been a tough year for retail and sadly much of the news coming out of the high street is one of woe. For instance, we’ve seen Debenhams and LK Bennett call in the administrators this year off the back of Maplin, Toys R Us, and...
SaaS partner automation platform Partnerize has announced a turnkey integration with global influencer marketing platform ZINE. The integration will give brands a premium influencer discovery process with the tools to help manage and grow their influencer marketing campaigns. As brands call for stronger data and analytics, enterprises using the Partnerize...
