Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went live with lifestyle and beauty creator Summer McKeen, who is known for curating playlists and sharing them with her Spotify fans...
It’s easy to waste a lot of money on social media partnerships that don’t do anything for your business. If your business is centered around a product or service that photographs well, you’ll probably be looking at Instagram as a potential marketing option. What do you need...
As the influencer marketing industry evolves and we progress beyond the new year, there are plenty of reasons to be positive about the future of influencer marketing in 2020. Namely, influencers are calling for more creative control and long-term partnerships with brands, opening the door to more expansive and effective...
The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC– a one-day event in New York on May 20 – tailored to leading brands seeking to drive incredible results for businesses through executing smart influencer marketing campaigns. Grow your influence With the industry...
TikTok saw 375% year-on-year growth in the US last year in terms of time spent on the platform according to App Annie’s The State of Mobile 2020 report. In addition, App Annie revealed that US consumers spent 85 million hours on the platform, up from 15 million the previous...
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the rising trend of private messaging. Private messaging, groups and Stories are the three “fastest-growing areas of online communication,” according to...
