Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The first TikTok influencer beauty brand has arrived. With the help of Gen-Z influencer agency Fanbytes, TikTok ‘twinfluencers’ Shanae and Renae Nel AKA the Nel Twins have launched the Gloss Twins – a Bible-themed line of lip glosses. With 1.2 million followers on TikTok, the 20-year-old ‘twinfluencers’ often post dances...
In an increasingly digital world, more brands are turning to influencers to build an online presence and connect with consumers. But gauging the impact of your efforts can prove challenging. Did that hashtag campaign actually win you fans? Will the beauty gurus testing your new face serum really make it...
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability. The new IGTV homepage features a popular creator at the top, which will be based on who they follow and what...
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe? HypeAuditor’s recent study of over 10 million Instagram influencers with over 1,000 followers revealed which topics on Instagram are proving...
The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and creators who normally support themselves through freelance videography and photography have seen work dry up. While the measures introduced by the Government...
Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out.Here’s why B2B influencers are so important, how you should work with them, and how to find the...
