Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Virtual influencer Lil Miquela has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to Variety. CAA said it will work with Miquela in brand strategy and commercial endorsements as well as TV and film. The 19-year-old Gen Z CGI influencer was founded in 2016...
As COVID-19 continues to change the way brands do business and connect with consumers, we want to chat with those in the influencer marketing industry about how they are changing the way they work, the shifts they are seeing and what the pandemic might spell for the space long-term. We...
Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a bid to reach young people with accurate and vital information about COVID-19. The 30-plus influencers who have signed up so...
Whether it’s Madonna lounging in a rose-filled bathtub claiming ‘Coronavirus is great equaliser’ or Sam Smith’s quarantine breakdown that was posted from a £12 million luxury mansion – not all celebrities have exactly covered themselves in glory during these dark days. And some parts of the creator community have...
In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This week, we wanted to let you...
The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too. We wanted to share a quick round-up of what we have been...
