Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
TikTok will join the likes of YouTube and Hulu as they present to advertisers at the IAB’s first-ever virtual NewFronts event. NewFronts organisers said that this year’s events will respond to the “major shift in audience behavior and subsequent surge in streaming” that’s occurred as consumers are...
Instagram announced that users can now save their Instagram Live videos to IGTV. Until now, IG Live streams have only been available to view during the live broadcast when it appears in the Stories section of the app. As they take place in Stories, the videos disappear after 24 hours....
A new report from UK-based performance agency Attain found that 65% of Instagram creators have posted less sponsored content in the eight weeks starting March 12 in comparison to the eight weeks prior. The decrease in sponsored content has resulted in an average loss of £16,635 ($20,537) in...
According to the UK Influencer Survey 2020 published today by Vuelio in partnership with Canterbury Christ Church University, one in five influencers (including bloggers, vloggers and Instagrammers) say brand collaborations have become their main source of income. This figure has doubled since 2016, up from 8% in 2016 to 19%...
We work in a constantly evolving industry. With influencers in anything but short supply, multiple platforms appearing every week, and the point of contact between brand and consumer is increasingly blurred ― proving the effectiveness of an individual campaign, or even the performance of a singular piece of content, can be...
As certain States begin to reopen in the US, online marketplace IZEA surveyed 1,214 US internet users to help understand the shift in consumer shopping habits and the long-term impact of this. Out of those surveyed, 75% said they are spending more time online since being impacted by Coronavirus,...
