Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and Instagram for free. The news was announced during a Facebook Live session with Mark Zuckerberg, who said: “If you can’t...
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his role at TikTok, Mayer will become chief operating officer at ByteDance, TikTok’s parent company. Mayer will provide a link...
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the platform. In light of the global pandemic, the first Guides will focus on wellness content. Guides can be found in...
Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are being filed in the US, British courts are banning influencers from promoting certain products and it seems some countries’ regulators haven’...
YouTube is launching a series of new updates to help creators enhance their content and moderate their channel. Audience activity All creators on the platform will now be able to access in-depth analytics that includes being able to see what time their audience is most active online. This data will...
