Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
We sat down with one of the featured influencer marketing agencies, The Influencer Marketing Factory, to find how they could help you get in front of Gen Z and Millennials. What sets your agency apart from the rest? We are a 100% remote influencer marketing agency, always in the loop...
In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad revenue. The company denies it discriminates against creators. At a hearing on Tuesday the US judge said she will issue a...
Given the heartbreaking, tragic death of George Floyd in Minneapolis on May 25, as well as Breonna Taylor and Ahmaud Arbery, and a harrowing week of protests and police brutality in the US, many have been left shocked and deeply upset, questioning what it is they should do and say...
We sat down with one of the featured analytics companies, Analisa.io, to find out more about their platform and how it could help you. What makes Analisa.Io stand out from the crowd? Analisa.io is an AI-powered social analytics tool that provides Instagram and TikTok analytics to businesses...
TikTok released a series of actions the social media platform plans to take after criticisms that its recommendation algorithm suppresses black creators. The actionable steps TikTok is taking to foster an inclusive environment on the platform includes establishing a creator diversity council aimed at “recognising and uplifting the voices driving...
In the era of social distancing, our notion of retail stores has changed. Popping into a store isn’t about leisurely browsing anymore. It’s neither experiential nor tactile. Out-of-home is currently out of favor and experiential is in RIP mode. So, almost overnight, brands have had to figure out...
