Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
Instagram’s top executive Adam Mosseri said in a blog post that Instagram is “taking a harder look” at how the social media platform deals with harassment, verification, content distribution, and algorithmic bias, and is taking steps to “better support the Black community.” After hearing concern about whether or not...
Molly Doyle Young’s remit as a product marketing manager includes bringing Impact’s end-to-end influencer partnerships solution to market. She keeps a firm pulse on the influencer marketing ecosystem to understand: 1. Who’s working with influencers, why, how, and what partnership automation support do they need to do...
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
Brand marketers are understandably anxious about the way forward. After an initial freeze in ad spending to evaluate how to handle the current crisis, many want to again reach out to customers and prospects. The question is, how?Obviously, simply returning to the strategies that worked weeks ago won’t...
In just a few months, soaring influencer campaigns have all but fizzled in light of budget freezes from brands. Among the many economic casualties of the global pandemic, influencer marketing has suffered as brands cut budgets and freeze programs and campaigns, and the primary currency of the industry, the widespread...
