Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—sobering stuff. But also, a rare opportunity for brands and companies to hit the reset button by making cultural relevance...
As the novel coronavirus continues to disrupt life worldwide—particularly in the U.S., where many states are suspending, or reversing, reopening plans amid new surges in cases—it’s clear that the pandemic will leave a lasting mark on the influencer economy. Brands and creators alike are adapting to...
Hannah Witton is an award-winning online creator and author, with her videos attracting 45 million views and 600k subscribers to her official YouTube channel. Often regarded as one of the UK’s leading voices covering a range of topics including sex, relationships, feminism, body image, gender and sexuality, her debut...
Following the success of the launch of The Sun Social Studio in 2019, News UK’s commercial division, The Bridge, has launched The Times Social Studio. The branded social video product will offer agile newsroom video capabilities for clients that want to reach The Times and The Sunday Times’ off-platform...
The Creator Union launched in June here in the UK to represent influencers, bloggers, YouTubers and all digital content creators. More than 400 influencers have signed up to be part of the body, which aims to ensure influencers are fairly paid and that members have a representative to support with...
The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and climbing mountains via the apartment staircase. In short – we’re beginning to come out of a prolonged period of shared...
