Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform. In a statement, the video app said the new TikTok Creator Fund will help “eligible” creators on the platform earn a “livelihood through their innovative...
Traditional methods of working for creatives have been turned on their heads because of the pandemic. Social distancing guidelines and months of lockdown have created a challenging landscape for content creators to work in, meaning strategies have been forced to be reassessed. Whilst the simple luxury of physical human interaction...
When you consider what Pinterest represents, it’s unsurprising that usage has soared during lockdown. A safe haven from the endless news cycle, full of light relief and inspiration for at-home projects. Tired of looking at your own four walls? Why not take a trip to interior heaven on Pinterest...
Instagram has begun testing a new option for personal fundraisers to help people and businesses raise money for selected causes. The social media platform will begin with a small test to create a personal fundraiser in the US, UK, and Ireland on Android, followed by iOS. While users can choose...
Spotify has just announced the global launch of its new video podcasts. At launch, the new feature allows both free users and Premium subscribers to access the video content from a select group of creator podcasts. Spotify says that listeners will be able to listen to or watch those podcasts....
Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data...
