Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding. Creators generated an estimated $15 billion in revenue last year, many without the financial tools, services, and security afforded to traditional businesses. As of July 7, the new...
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching. AIMCO was established by the Audited Media Association of Australia in September 2019 to set best-practice standards around influencer marketing. With contribution from more than 50 companies, the new Influence Marketing Code of Practice...
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask if live streams really were our saviour? Since the lockdown was announced, live-streaming views have increased by 45% across multiple...
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen their bricks and mortar stores, many ponder what the future holds for influencers and how they will help brands navigate...
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms. Co-founder and CEO Eric Wei used to be product manager at Instagram and helped built products like Instagram Live for creators....
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and this hasn’t gone unnoticed.But universal recognition like this isn’t something that is given so quickly to many social...
