Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive increase in digital spend relative to other advertising channels.With the rise of social media and influencer marketing, however, brands...
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their Gladrags. Although there wasn’t the glitz and glam of the physical event, we still celebrated in style from the comfort...
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing agency, The FIFTH. Two of the biggest challenges faced by marketers running influencer campaigns are – difficulty measuring the effectiveness of a...
During ongoing speculation around TikTok’s future and potential ban in the US, the social media platform has released a new information hub, which it hopes will ‘set the record straight.’ The website will organise the company’s statements, news coverage, FAQs and “expert opinions” in one place. As TikTok...
Grow your influence The Influencer Marketing Show’s mission has always been to bring the community together to celebrate the ever-evolving influencer landscape with sessions delivered by the world’s leading influencer experts. We thrive on designing and executing events. With the postponement of our flagship London show and getting...
If there’s one thing we have learned in 2020, it’s that things can change very quickly. At the start of this year, TikTok was the fastest growing social media platform, fast forward 6 months, and the app is now being banned in some countries due to security concerns....
