Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving the needle on brand perception, reputation, and lift but also for flat out driving sales. That’s why influencer marketing...
Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can smell an advertisement a mile away and have no problem tuning out brands that try to appeal to them in...
Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow and how they verify influencer data. There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have...
Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with spending particularly increasing in the retail (79%), legal (79%), and manufacturing (75%) sectors. Despite the COVID-19 pandemic and its impact on...
Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf children, it can be an overwhelming challenge. That’s because it’s usually done phonetically, by listening to the way...
Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can post to their profiles. Story Pins have been in the pipeline for a while but now they have been launched...
