Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand campaign. The social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from...
Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an atypical shopping season. If we’ve learned anything from 2020, it’s that brands must listen closely to consumer needs to...
The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the home stretch of a trainwreck election season, following months of unrest over racial injustice, police brutality, and growing unemployment and...
Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators. Badges in Live allow creators to make money while also deepening the connection between creators. Fans will be able to...
Challenge Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly different to the standard bookie sponsor seen on most football shirts. Their belief was that betting sponsors are ruining football shirts...
Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and Markets Authority (CMA) that found several influencers were not disclosing when they had been paid for their posts and were...
