Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Johnson, who as a veteran influencer has worked for such brands as Bose, LG, Fossil and Heineken, strongly believes that too many brands are being encouraged to treat influencers like commodities and not partners, which is becoming all too apparent to the end consumer. Johnson says: “The market is still...
As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well. We have much to look forward to for 2021. With two new journalists starting with us, in addition to four further recruits across...
Influencer marketing has come a long way since the beginning of 2020. The pandemic forced brands to quickly pivot but expectations for high-quality advertising didn’t disappear. Instead, marketers leaned more heavily into content creators, who are used to working from home to create high-quality, reactive content. Hence, influencer marketing...
With the abundance of influencer marketing agencies, tech platforms, and SaaS, the marketplace can get quite confusing! We spoke with featured AI-fueled, self-service platform Crowd Point to find out what sets them apart from the rest, how they are serving their clients, and the key features of their platform. What...
Just like everybody thinks they can be an influencer and don’t realise the hard work and skill it takes, many also believe setting up an influencer talent agency is a quick and easy way to make mounds of cash. Running a helpful, successful, professional and purposeful influencer agency means...
2020 has been a year of change – a change in direction, priorities and opportunities. But, if there’s one thing we’ve learned, it’s that video consumption isn’t losing momentum any time soon. As the global pandemic caused havoc worldwide, time that would have once been spent at...
