Winner Highlight Series IMA 2020: Part One
Find out who took home the trophies at the Influencer Marketing Awards.
Influencer Marketing1770
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
WPP and TikTok Announce Global Agency Partnership
An industry first, this partnership is a game changer for WPP and its clients.
Pinterest Launches Stories Carousel
Creators can benefit from the feature...
TikTok Achieves IAB Gold Standard 2.0 Certification
How can brands follow suit, and earn their own Gold Standard 2.0 certification?
2021: the Year to Get Picky about which Influencers you Work with
Searches for ‘influencer on This Morning’, practically non-existent before last week, peaked last Tuesday and have continued a steady march of interest since. Major newspapers have published stories on the interview. The ‘This Morning’ Twitter account’s video of Sheridan, Phil, and Holly has been watched upwards of 3.1...
How the Wellness Movement Changed Influencer Marketing in Beauty and Fashion
One year after news broke globally about the first cases of COVID-19, there’s no doubt the pandemic has radically changed how we shop. This surge of enthusiasm for products and services that promote physical and mental health, from workout-ready leggings to clean skincare solutions, has fueled impressive growth for...
