Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Gee joined Patreon’s Creator Partnerships team back in May 2020, when they opened their office in Berlin. Before Patreon, Gee was working at Soho House, programming their members' events in London and then later in Berlin.
Today we take a look at the IMS Global 2020 session ‘The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel’. The key points covered include: * How to promote your organisation’s values and purpose through harnessing the power of the influencer channel. * With...
Since successfully launching the Influencer Marketing Awards three years ago, the team at Talking Influence has decided that as well as recognising and rewarding the excellent work of agencies and brands, it’s time to put the emphasis back on the Content Creators, highlighting the power that they have to...
However, like everything on the world wide web, YouTube does not exist in a vacuum. Part of its enduring strength has come from its ability to respond to and incorporate trends that have started on other platforms. Just as the developers behind YouTube have a key eye trained on the...
It’s great to have Influencity involved as a partner for this year’s Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Are there any sessions that interest you in particular? As every year, we are proud to sponsor such an incredible event....
Considering the events of the last year, it is no surprise that platforms are making interface tweaks that create more in-app shopping opportunities. Demand for social commerce was already high pre-pandemic. By 2018, 55% of online shoppers admitted to making a purchase through a social media channel. Then lockdown struck...
