Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other context, these figures would have signalled a boom period for online influencers who could drive engagement with these new audiences. However, things...
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each day and many of them are starting to look the same. Look no further than TikTok v. Reels v. YouTube...
I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made: a new generation ‘wants brands to be authentic’ or they ‘value experiences’ – as did the generation before them. Sure, age...
YouTube trials hiding dislikes In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that certain creators were being targeted by dislike campaigns aimed at downvoting videos. The aim of the test was to see...
With extensive knowledge and experience in the influencer marketing sphere, Emma was able to articulately explore the challenges the industry has faced since the pandemic and the lessons that we can implement in the future. Some of Emma’s key points include: * Why influencer marketing works and is the future...
Taking place on July 22, the Influencer Marketing Awards will be debuting an exciting new format, which will enable you all to socialise, connect, and network – something we have all been craving over the past year. Our new virtual event platform enables in-person video networking and interactive engagement with other...
