Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers at the event featured TikTok’s EU leaders, who aimed to inspire creativity and bring joy, and help advertisers to...
Twitter subscription feature After announcing earlier in the year that a new ‘Super Follow’ feature would be coming to Twitter, we can now explore what this may look like. Last week, app researcher Jane Manchun Wong tweeted screenshots of what she says the feature will look like. The premise of...
The world’s largest flower delivery network, Interflora, has launched a Father’s Day campaign which aims to normalise gifting flowers to people of all genders, and not just women. The flower gifting service discovered that 88% of men have never received flowers and sadly, the first time many receive...
The Influencer Marketing Awards judging panel have now attended the virtual judging day where they generously provided their expertise and time to discuss and debate this year’s IMA entries, narrowing the entrants down to develop this year’s official shortlist. This year shortlisted entrants demonstrated how smartly and efficiently...
Talking Influence's day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today, Jill Alger, Digital Stra
To paraphrase what author Stephanie Yaboah stated, the message that this status quo sends is troubling: only thin white women with certain lip shape can wear a certain type of clothes, only able-bodied white men can drive the newest cars, and only cis straight white couples can go on holidays....
