Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
As authentic thought-leaders with sharp insights into online behavior, influencers became valuable assets in many of these efforts. In fact, when targeting younger audiences with public health campaigns, influencers can help save lives by expanding the reach of accurate, actionable information. Shifting priorities & audiences Today, if a public health...
At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal, but maybe just as risky. Simply, this is the term used when a person or a brand wipes their whole...
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to ensure that business didn’t just tick along, but was able to thrive. The influencer marketing industry as a whole...
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as exciting as it was before. Now that the world is slowly getting back to normal, a lot of content creators...
The Influencer Marketing Show London, hosted at Old Billingsgate, London, on 21st October 2021, will host thousands of delegates and booths from the leading players in the influencer and creator economies, and a huge range of expertly curated content. For the first time ever, you can enjoy the event in...
The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. The aim of the feature is to start conversations and ignite interactions between brands, creators, and the TikTok...
