Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
JD and Nike have created this campaign in close partnership with TikTok’s Creative Lab. The 3D AR branded effect will allow anyone to try on all three colourways of the new Nike trainer. The TikTok community will be able to explore a fun new way to try out new...
The process for influencer marketing agencies working with influencers on TikTok is becoming more seamless thanks to the rollout of the TikTok Creator Marketplace API. Marketing companies will be able to integrate more directly with TikTok’s in-house influencer marketing platform.
We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this platform will do well to realise that digging a little deeper and learning about these thriving, perhaps more “unconventional” TikTok...
A Post For Rent co-created NFT marketplace for influencers and creators will launch in October with a creator art gallery planned to take place in Decentraland. The future has arrived, and it’s called the Metaverse. The big players such as Microsoft, Facebook, and many more have already rolled up...
In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As influencer marketing has seen exponential growth over the last several years – set to grow to $13.8 billion this year...
The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online. Throughout the pandemic, particularly over the past year, Instagram has launched a host of functionalities to support businesses globally, helping them connect with their...
