Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to ‘colour within the lines’ and to accept anything as binary just because that’s the way it’s been done before. This...
Rick Henrikson is the CEO of Ongo, a company building a no-code platform that helps creators easily launch and grow their own businesses, starting with branded mobile apps for health and wellness experts. Rick started Ongo a few years ago after recognising a need for more science in the consumer wel
For the first time ever, the Influencer Marketing Show flagship event hosted its own dedicated day event at Old Billingsgate, London. Previously, the Influencer Marketing Show London has intertwined with PI LIVE London, but as the influencer sphere continues to grow and mature, the IMS team decided the show deserved...
Just like the social media platform’s poll, question, location, and music stickers, the new feature is interactive – tapping the link sticker redirects viewers to an external e-commerce site, blog, or product page. This will now be the only way in which users can add external links to their Instagram...
There’s never been a more complex time to be a marketer, with significant cultural and political upheaval and the purchase journey taking new twists and turns both online and offline. Amidst this growing complexity, consumers are demanding more from the companies they do business with and influencers are becoming...
On the other hand, a great marketing strategy is to reach the highest number of people who are likely to engage and become your clients. This is where influencer marketing comes in handy. Add expertise to your brand Collaborating with an expert in your niche will help you sell your...
