Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are able to vet communities of creators, adding them to the TikTok Creator Marketplace, giving brands peace of mind that these...
More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement optimisations, and minimise brand risk are high priorities; while for creators, verification helps to build trusted brand partnerships and grow their...
Influencer marketing platform, Wearisma, has shared findings from a global study focussing on how brands are leveraging the rise of consumer interest in South Korean popular culture to drive engagement and performance across social media platforms. The study reveals that total engagement for #kpop grew by 76% last year (from...
Culture-jacking is a common practice among brands; it happens when a company appropriates aspects of entertainment, music, and media for commercial purposes. Most times, these trends are primarily marketing strategies. Companies chase trends to stay relevant among competitors that appeal to younger generations. Culture-jacking may seem fun and exciting, especially...
Nish O’Connor joined talent agency, Sixteenth, almost three years ago after previously working in advertising sales. Having always had an interest in the influencer space, Nish is excited that she was able to make a career out of her passion.
For the switched-on consumer, sharing a rainbow flag or posting a black square on Instagram to show that your company supports minority communities is not enough, and recognition and support of these underrepresented communities is something that should be ingrained in your core principles. With the conscious consumer regularly turning...
