Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has witnessed the rise of “synthetic media” (aka media not made entirely by humans). Between AI-influencers, deepfakes, and GPT-3 technology, it has...
The goal of Pinterest’s new Elevates programme is to enable the growth of underrepresented businesses on the platform. The programme will provide both monetary and strategic support to 10 different businesses using Pinterest. Nichole Barnes Marshall, Global Head of Inclusion and Diversity at Pinterest says: “At Pinterest, it’s...
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. In today’s episode, Neve Fear-Smith chatted with ‘Multidisciplinary Artivist’, Sravya Attaluri about her personal and professional influences, and her...
Video marketing is an integral part of any good marketing strategy. In 2020, 92% of marketers said they routinely used videos as part of their campaigns, and a further 88% said that the medium gave them an objectively positive ROI. But not all video content is equal. What may have...
At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.
Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens camera’ tool to see what items of furniture and soft furnishings could look like in their homes. Users then have...
