How to Approach Black Friday During a Cost of Living Crisis
During a period of economic crisis, approaching your Black Friday activations may be slightly different...
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How to Craft a Brand-Safe Influencer Marketing Strategy
Background research is essential when selecting the influencers you want to work with - no one wants to be on the wrong end of a scandal!
How to Protect Your Mental Health as an Influencer
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
How to, and How Not to Approach Brand Partnerships in the Recession
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
How to Charge Your Worth as an Influencer
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
How Creator Marketing Transcends Advertising to Drive Commerce
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital, and creators. But to treat creators as just another form of media inventory risks missing out on their distinct value...
