Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.
Creator Economy456
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.
Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.
PayPal Becomes the First Payments Wallet Inside ChatGPT
PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.
