Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
TikTok is further establishing itself as the go-to creator-friendly platform with the launch of a new programme to provide more revenue opportunities for creators.
Starting out as a blogger, and working her way up to a multi-hyphenate Instagrammer, TikToker, YouTuber, and podcaster, Karly has built an inspirational platform with a focus on self-love, black and LGBTQ+ experiences, and her journey to financial freedom.
As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.
Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?
TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
