Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Creator Economy450
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds
The toughest problem marketers are facing right now is managing creator relationships at scale while preserving brand preference and authenticity.
Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right
Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?
