PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
Affiliate Partnerships604
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
