One Third of Golden Quarter Spend Still Happens After Black Friday
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
Affiliate Partnerships569
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
How AI Agents Are Reimagining Personalisation for Newsletters
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
