Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
Affiliate Partnerships577
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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The platform is rebranding to focus on personalised offer capabilities.
LiveRamp Partners with Ocado Ads to Launch Retail Media Solution
The partnership arrives alongside the continuing boom of retail media ad spend.
Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions have been targeted at news publishers throughout Europe.
