‘Pragmatists’ Identified as Key Growth Driver for Beauty Brands
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers
Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?
Front Row Acquires Socium Media in Bid to Break Down Industry Silos
The deal serves as a microcosm of a broader industry shift towards full-funnel integrated systems.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
