“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing
Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.
Affiliate Partnerships438
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
The PMAs 2025 Shortlist Has Landed
With new categories and one important award requiring your vote!
Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
Market Movers: GrowthOps Australia Enters Voluntary Administration
Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.
“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms
Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks.
