PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing
The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.
Affiliate Partnerships561
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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The Truth Behind Those “High-Performing” Influencer Codes
Ishtvan Torpoi rips the mask off influencer codes that work suspiciously well.
“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit
Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.
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One Third of Golden Quarter Spend Still Happens After Black Friday
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
