EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
Bright minds shaping the next phase of growth will be leading the conversation at PI LIVE Europe this year.
This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.
This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.
The deal opens up new opportunities for publishers and advertisers across key Asian markets.
Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.
The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.
