A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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What Makes 2025 the Year for Affiliates to Adapt or Fall Behind
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves....
The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
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