Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
đź‘·Affiliate Under Construction
Plus, PI LIVE passes and unique affiliate strategies.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
Market Movers: Tradedoubler Launches US Headquarters
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
