Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

Affiliate Partnerships Newsdesk

Nominations Open for Top 30 Publishers in North America

We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.

Performance Marketing Affiliate Partnerships Newsdesk

Google Faces EU Backlash Over Search and Play Store Practices

European regulators have again found Google prioritising its own products.

Affiliate Pulse

🔥 Google is No Friend of Affiliate Marketing

Plus, the industry reacts to new browser extension policy.

Affiliate Partnerships Newsdesk

“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate

Does affiliate marketing have a measurement problem?

Affiliate Partnerships Newsdesk

Affiliate Industry Reacts to Google’s New Browser Extension Policy

Networks and platforms appear largely supportive of the new initiative.

Affiliate Partnerships Performance Marketing Newsdesk

How Will Google’s AI Mode Be Tracked?

Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.