“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain
Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner
JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.
Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
🚀 Google Gemini Canvas to Supercharge Influencer Marketing
This week's Influencer Insider looks at Community Notes, Gemini Canvas and EGC at Duolingo.
YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing
With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.
