Peter Smith

Peter Smith is UK Managing Director at Sovendus, a European leader in checkout marketing and brand partnerships, used by international brands including IKEA, Hello Fresh, and H&M.

Why the Next Big Affiliate Partner is Another Brand

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, influencers and, more recently, AI-powered shopping services. The list keeps getting longer,

By Peter Smith

/ 15 Oct 2026