Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to ensure that business didn’t just tick along, but was able to thrive. The influencer marketing industry as a whole...
The Influencer Marketing Show London, hosted at Old Billingsgate, London, on 21st October 2021, will host thousands of delegates and booths from the leading players in the influencer and creator economies, and a huge range of expertly curated content. For the first time ever, you can enjoy the event in...
The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. The aim of the feature is to start conversations and ignite interactions between brands, creators, and the TikTok...
Following the release of a new report, Shop Now, Stress Later report for 2021, which reveals that social media and influencers are guiding young shoppers, TikTok, as a scheme to curb poor financial advice being shared by influencers through the platform, has removed 11 million accounts from the app. Reviewing...
When anything is new or different, people are bound to ask questions and show curiosity about how it works. Those of us who understand the inner workings of the influencer marketing industry, and see it as a valid form of marketing or advertising similar to the likes of television or...
Facebook CEO, Mark Zuckerberg, has confirmed that as a way to celebrate the importance of creators in regards to driving so much of the passion and creativity across Instagram and Facebook, his company is investing $1 billion pounds into monetising creators throughout 2022. As Facebook continues to build its creative...
