Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
According to new data released from Customer Experience Automation (CXA), ActiveCampaign, consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is relevant and trustworthy. In fact, nearly half of the 1,000 US consumers polled said trustworthiness...
Maira founded MG Empower with the vision to empower people and brands. Since then, Maira has been working as president of the company, bringing all of her visions to life.
As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows, and creators securing admirable opportunities such as interviewing world-famous celebs at events like the Met Gala. In order to be successful,...
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to...
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards. It was essential for us to shape an outstanding, well-rounded panel of judges that would be representative of...
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The service, which is exclusive to IMTB members, will allow members to benefit from one-to-one telephone consultations with Hashtag Ad Consulting,...
