Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering will be coming to a close. As of 1st October, two years after releasing the QVC style feature for influencers...
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as a surprise that nine out of the top ten brands reported are fashion retailers; this type of influencer content is...
Last week, our social media feeds were slammed with comments from less than satisfied Instagram users feeling concerned that the platform that was once ideal for sharing photos with friends and family is quickly turning into a TikTok duplicate. Head of Instagram, Adam Mosseri, responded to the backlash with a...
This month, we see great developments in the social space with the launch of Snapchat+, live streaming tests on Instagram, and more…
Creator-founded brands are everywhere and seem to be a natural move for creators who wish to build their business away from the social media space. But is this a move that every creator should make? If a content creator launches a brand purely as a money move, could this be detrimental to the longev
The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success… Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison...
