Affiliate Marketing Needs a Trade Body: How Do We Get There?
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Kevin Edwards
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Life on the Other Side: Why Do Publishers Get Such a Raw Deal?
"After almost two decades network side, half a day spent as a publisher exposes how little the industry has invested in a positive user experience for affiliates. Why is it that they are so poorly served?"
