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Best B2B Campaign - CHS and HSBC UK

CHS Website | LinkedIn Bigging-up the start-ups with HSBC Kinetic Orchestrated in collaboration with Grey for strategic direction and Kepler for media planning, this campaign stood out for its innovative approach and impactful execution. At its core, the campaign celebrated the success and potential of small business owners, positioning them as...

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Best Lead Generation Campaign - DAC & David Lloyd Clubs

DAC Website | LinkedIn 0:00 /0:10 1× David Lloyd & DAC’s Targeted SEO Approach Facing the challenge of converting a specific, affluent audience in a competitive market, DAC devised an innovative strategy focusing on gym amenities through their "gym with" approach. This targeted users based on...

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Best Managed Affiliate Programme, Enterprise Level - Silverbean & Waitrose

Silverbean Website | LinkedIn 0:00 /0:12 1× Silverbean & Waitrose: Results to FEEL GOOD about Faced with the challenge of increasing profitability and ROAS amidst budget shifts, Silverbean devised a strategic 6-week trial to test programme incrementality and enhance overall performance. Their approach focused on understanding consumer spending habits...

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Best Brand Engagement Campaign – PHD UK

PHD UK Website | LinkedIn Human Led, Tech Powered - The Golden Ratio In collaboration with PwC and LinkedIn, PHD UK showcased a full-funnel strategy that harmoniously combined human insight and advanced technology. The campaign was launched to tackle the increasing complexity of business challenges in the digital era. It aimed...

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Best Experimental Campaign – Brainlabs

Brainlabs Website | LinkedIn Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I Facing escalating media costs, aggressive retail discounts, and heightened competition, Estée Lauder Companies (ELC) UK & Ireland sought innovative solutions to optimise their advertising spend. Brainlabs answered the call with a pioneering AI tool...

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