The Big Content Commerce Debate: Is Search Over?
The affiliate marketing industry has had its fair share of setbacks, but it has been able to constantly adapt to keep itself in the game....
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Is Media Mix Modelling the Answer to the GA4 Question
With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships....
Playing it Safe How to Plan For a Year of Uncertainty
Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk....
A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers
Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who leverage CLO (card-linked offers) in their campaigns....
Session Lessons: What to Watch Out for in 2025
This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025....
Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves....
