This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform...
Natalie Crippen began working with influencers when it was deemed the “wild west” and has five years’ experience designing and executing influencer campaigns for clients like Disney, Dolce & Gabbana and Coca Cola. She joined CreatorIQ in 2017 as the success manager in the New York office before moving to...
The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect users’ reactions to medication, including “recognition of [the nature of the content as a] promotion and endorser as [having...
Fanbytes is an award-winning influencer marketing agency and is recognised as thought-leaders in the Gen Z marketing space. They have activated campaigns with top brands such as Mcdonalds, Universal, and more unorthodox brands such as Public Health England and now ACCA.ACCA is a leading international accounting body that is...
With the Influencer Marketing Awards 2020 taking place in just under two months, it’s time to announce who is in the running for bronze, silver, and gold. The panel of judges from across the globe spent an intense day deliberating and debating the record-breaking number of entries across the...
The return to authenticity is in full force and consumer’s demand for “real” has carried over into this year’s Super Bowl advertising. However, landing in the end zone of consumer loyalty, inspiration and engagement during America’s biggest televised event is no easy feat. While brands funnel millions...
