This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with leading brands including TikTok, Lucozade and Marc Jacobs. Born...
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s US business and she will be tasked with expanding the company’s relationships with both brands and creators. Spencer brings...
Influencers can be lazy. Granted, not all of them but some have definitely become accustomed to being treated in a certain way and having a certain lifestyle, which has led to a level of laziness in the industry. Before marketers scoff smugly and influencers stop reading, this is because of...
This year, the influencer marketing sector will see more growth, deeper impact, and greater reach according to Linqia’s fourth State of Influencer Marketing 2020 report. The study surveyed 192 marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2020....
Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received a $12million investment from TVC Capital and Unilever Ventures, and opened its EMEA...
On Wednesday evening, the stunning House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness, played host to the exclusive Influencer Marketing Awards shortlist party hosted by Kindred. It gave this year’s finalists and event sponsors the chance to...
