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Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher of 26 brands, including Elle, Cosmopolitan, Country Living and Esquire, hopes the in-house talent and influencer initiative will grow and develop Hearst’s...
At the start of 2020, Esme joined team Tailify as the marketing director to help the agency grow alongside the booming influencer marketing industry. As a new starter, her role has involved a lot of strategy planning thus far but the company is now getting into the exciting phase of...
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with leading brands including TikTok, Lucozade and Marc Jacobs. Born...
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s US business and she will be tasked with expanding the company’s relationships with both brands and creators. Spencer brings...
Influencers can be lazy. Granted, not all of them but some have definitely become accustomed to being treated in a certain way and having a certain lifestyle, which has led to a level of laziness in the industry. Before marketers scoff smugly and influencers stop reading, this is because of...
This year, the influencer marketing sector will see more growth, deeper impact, and greater reach according to Linqia’s fourth State of Influencer Marketing 2020 report. The study surveyed 192 marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2020....
