This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Dismissed by most marketing grown-ups just a few years ago as a frivolous, risky medium, influencer marketing these days is an all but essential channel for consumer brands. Influencers can be authentic and compelling in an age of wandering attention spans and ad indifference, and the commercial side has professionalised...
Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed it would help consumers lose weight, and that its other teas helped fight cancer, decrease migraines, and treat colds. According...
The last decade has seen Instagram become the most popular network of choice for brands to market their products. With around 32% of internet users on the app and 1 billion monthly users worldwide, its influence is unparalleled. However, with Gen Z now insisting on brand authenticity, less photoshop and...
More and more, in a world where follower numbers and likes can hold far more power than logic, creativity and strategic thinking, it’s easy for brands and agencies to fall into the trap of relying heavily on quantitative data metrics to inform campaigns and strategies. The fine line between...
This International Women’s Day 2020 is all about #EachforEqual . Ahead of Sunday, we asked several women in influencer marketing how collectively, as an industry, we can help forge a gender-equal environment so aspiring individuals can flourish – whether that’s personally, in the workplace or online. Emma Harman, managing director,...
Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting for influencer-generated content. That is, any content – be it images or videos – which an influencer creates in a collaboration with...
