This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
This International Women’s Day 2020 is all about #EachforEqual . Ahead of Sunday, we asked several women in influencer marketing how collectively, as an industry, we can help forge a gender-equal environment so aspiring individuals can flourish – whether that’s personally, in the workplace or online. Emma Harman, managing director,...
Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting for influencer-generated content. That is, any content – be it images or videos – which an influencer creates in a collaboration with...
As the world becomes increasingly digitised, more brands and advertisers are incorporating graphic design and online media into their marketing strategies. For the influencer industry, this presents in the form of virtual influencers. Although virtual influencers are not a new trend, their appearances are becoming more frequent and normalised in...
Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers can no longer approach this channel as a pure awareness effort tied to paying flat fees to celebrity endorsers. Influencer...
As social media platforms grow, people look for ways to connect with friends, become an influencer or advertise. But with this growth, accounts pile up and it can be hard to declutter your follower and following lists. People are constantly using Instagram and creating accounts and engaging with others. In...
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app. “With a new decade underway, what better time to take your TikTok campaign measurement into the future! We are proud to announce an important...
