This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
We fully anticipate the Influencer Marketing Show will run as scheduled and will be back for two action-packed days on October 27 and 28. Brands, agencies, tech platforms, and creators will gather at Old Billingsgate in London to step into curated sessions and panel discussions. Discover key trends to power-up...
Last year, TikTok partnered with corporate law firm K&L Gates to advise the platform on its moderation policies. Now, TikTok announced it is introducing a new initiative, known as the TikTok Content Advisory Council. It has revealed the tech and safety experts who will be the company’s...
Saiful Islam is co-founder of M.I.N, an agency that helps brands such as BBC, Rubicon and Co-op understand, connect and engage with the global Muslim market, worth over $2 trillion. Since its launch in 2017, M.I.N has been helping provide Muslims with the tools to share...
Vying for the attention of consumers, brands are increasingly turning to social media, and in particular, influencers, to reach their target audiences and promote their products in a seemingly genuine way. However, influencer marketing poses a number of challenges, both for consumers trying to distinguish between editorial content and advertising...
TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to provide trustworthy information, offer tips on staying safe and preventing the spread of the virus, and dispel myths around COVID-19....
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19 pandemic. Currently, social media platforms are trying to fight this misinformation and fearmongering, and social media influencers can help reach audiences...
