This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved ROI, SEO uplift, increased traffic, expanded social reach, and a more diverse marketing strategy are just some of the advantages of...
The first TikTok influencer beauty brand has arrived. With the help of Gen-Z influencer agency Fanbytes, TikTok ‘twinfluencers’ Shanae and Renae Nel AKA the Nel Twins have launched the Gloss Twins – a Bible-themed line of lip glosses. With 1.2 million followers on TikTok, the 20-year-old ‘twinfluencers’ often post dances...
In an increasingly digital world, more brands are turning to influencers to build an online presence and connect with consumers. But gauging the impact of your efforts can prove challenging. Did that hashtag campaign actually win you fans? Will the beauty gurus testing your new face serum really make it...
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability. The new IGTV homepage features a popular creator at the top, which will be based on who they follow and what...
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe? HypeAuditor’s recent study of over 10 million Instagram influencers with over 1,000 followers revealed which topics on Instagram are proving...
The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and creators who normally support themselves through freelance videography and photography have seen work dry up. While the measures introduced by the Government...
