This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe? HypeAuditor’s recent study of over 10 million Instagram influencers with over 1,000 followers revealed which topics on Instagram are proving...
The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and creators who normally support themselves through freelance videography and photography have seen work dry up. While the measures introduced by the Government...
Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out.Here’s why B2B influencers are so important, how you should work with them, and how to find the...
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch activity...
Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the brand’s creative team. The huge value of content creators goes far beyond their follower numbers and their influence to their ability to build highly...
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response Fund and the campaign will be pro bono. Knox Frost is...
